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Social media marketing (SMM) is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn, and Instagram can dynamically increase exposure and interest in your company.
Search engines like Google and Bing are beginning to integrate updates, Tweets, profiles, and comments into their results pages, recognizing the importance of social interaction. As the internet community grows and changes, social media campaigns and tactics have to stay one step ahead.
Gocube is a social media marketing company with extensive experience in social media services and our specialists know how to creatively design and implement effective social media marketing campaigns for businesses.
The social media marketing team at Gocube offers custom solutions for your specific needs when it comes to social media. Whether you're looking to increase the likes or follows of your brand's page or if you need a targeted campaign to generate revenue and new customers. These are some of the following services you can expect from your dedicated social media specialist at Gocube:
If you have been using social media for a while now, it’s nearly impossible for you to not engage with any business page’s post or ad. Your target audience is no different. All this time they could be actively looking for products or services like yours on social media. And you surely want them to interact with your brand, right?
That is where social media promotion, or also commonly known as SMM promotion, comes in. This specific digital marketing method aims to build a solid social media presence for your brand. But really, how important is social media for a business like yours? Let’s check out these statistics.
The statistics say it all! An effective SMM promotion indeed plays a vital role in growing your brand and revenue. And when we say an effective social media promotion, it should be more than just publishing posts and creating ads. It needs to be fresh, targeted, engaging and personalized to your brand.
A social media strategy is your brand’s roadmap for building awareness and engagement on social channels. A social media strategy should include an audit of existing social media profiles, goals and objectives, audience targets, approach and implementation recommendations. The approach should be guided by the needs of your prospects to ensure measurable social media marketing success.
Listening is a huge component of strategy and understanding goals and objectives acts as a starting point. Gocube partners with brands to make recommendations for improving a brand’s social media visibility, reach and engagement with specific targeted audiences.
Social listening and real-time monitoring work hand-in-hand to help brands better understand the quantity, quality and sentiment of mentions online.
Integrating social listening and real-time monitoring into a social media strategy will help you get more in-tune with your audience, based on what they’re already saying. By monitoring constantly, you can identify what’s working, quick wins for improving your approach and potentially harmful online chatter that can be addressed immediately.
Social media contests engage audiences and elicit participation. Whether social media contests are stand-alone or a part of your larger content marketing strategy, they are a great way to encourage user generated content (UGC) for your brand.
Many B2B brands believe that social contests only work for their B2C counterparts. However, there is equal opportunity to better engage a B2B social media audience with a well formulated contest.
An essential but commonly overlooked element of creating a successful digital marketing campaign is an amplification strategy. Because why does it matter how good your content is if no one sees it?
Gocube approaches social media campaigns with an integrated mix of digital marketing tactics to best fit the brand’s and audience’s needs. Our approach to social media specific campaign amplification includes strategy and content for brand amplification, employee amplification, influencer amplification and paid social media to provide ample opportunities for your target audience to engage with your campaign content.
Social media content must be relevant and valuable to make a lasting impression on your target audience. The way that a brand distributes that content is also crucial to reaching the right audiences in the right places.
Just as with any other content marketing strategy, it’s important that content created for social media platforms is tailored to meet the needs of those specific audiences. Our expertise allows us to make suggestions based on new trends, years of experience and research and a deep understanding of the brand’s goals and objectives.
Social media marketing metrics act as the proof of performance. Without measurement, it would be nearly impossible to understand what’s working, what’s not and how to optimize the approach to garner better results.
Our social media marketing experts understand the metrics and are able to easily communicate results. Using that data to determine what worked and where opportunities lie, Gocube then makes suggestions to improve for the future.
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